Four things your website must do

I am the worlds worst salesman; therefore, I must make it easy for people to buy. 
-F.W. Woolworth

To sell customers on the benefits of your product or service, the first thing you need is a good informational website. To get the most out of your online presence, a website must do four things: 

	Collect names and emails of visitors
	Build your brand
	Make it easy for visitors to buy
	Foster affiliate relationships 

Make it easy for visitors to buy your product or service. Your site must be easy to navigate, or visitors will go to a competitors site. Buy now or Add to shopping cart buttons are hard to find on many websites. 

F.W. Woolworth, who can best be described as the Sam Walton of his day, said: I am the worlds worst salesman; therefore, I must make it easy for people to buy. Make sure your site is customer-friendly by asking friends to give it a test drive. It could be the most important feedback you ever get. 

Your website is the best place to build your brand. Make sure your brand is visible: your company name, product and service names, product design and packaging, business logo, membership associations, or professional certification. 
 
Make sure customers understand your guarantees policies. Maintaining trust and building long-term relationships is how you turn customers into clients for life. In every business, online and offline, its easier to make a sale to a satisfied customer than to a new prospect.
